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The Guardian - AU
The Guardian - AU
Business
Paul Lester

More US companies pull adverts from Glenn Beck's programme

Glenn Beck, the conservative talking head, may be regretting his choice of words he used to describe Barack Obama in July.

Beck said Obama revealed himself to be a "deep-seated racist" after the president said Cambridge, Massachusetts, police "acted stupidly" in arresting professor Henry Louis Gates. Shortly afterward, the Fox News presenter claimed he wasn't saying the president "doesn't like white people" .

Beck's words prompted auto insurer Geico to pull adverts from his show. Several more companies including Wal-Mart, Best Buy, Travelocity, Progressive Insurance, Sargento, Radio Shack and CVS followed suit, bringing the total number of businesses withdrawing ad time from Beck's programme to 20.

It appears the boycott will most likely not have an affect on Fox's overall advertising revenue since many of the companies have simply moved their ads to different shows.

Presenters on Fox News have increasingly become the voice of opposition to Obama's policies on cable television. Their stance has paid off: the network's viewership has skyrocketed 11% since Obama took office.

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