MIAMI _ The Chiefs' 31-20 victory over the San Francisco 49ers in Super Bowl LIV on Sunday made for compelling TV.
The overnight ratings are in and the game attracted 99.9 million viewers on Fox and a 41.7 national rating.
There were 102 million viewers overall, including those watching on the Spanish-language simulcast Fox Deportes and streaming on Fox and NFL and Verizon platforms, according to Nielsen.
The viewers and ratings marked an increase over last year's Patriots-Rams Super Bowl, which drew 98.2 million viewers with a 41.1 share on CBS. Sunday's game marked the first ratings increase for a Super Bowl in five years.
The Chiefs-49ers Super Bowl was the 10th most watched Super Bowl _ and television program _ in U.S. broadcast history.
In Kansas City, the nation's No. 32 media market that covers about 900,000 television households in Missouri and Kansas, the game drew a 55.7 household rating and an 89 share. Viewership peaked in the fourth quarter, as the Chiefs were erasing a 20-10 lead, when the game drew a 62.2 rating and 97 share.
That means in the fourth quarter, the Super Bowl accounted for all but 3% of Nielsen-measured TV viewing in the Kansas City market.
The Chiefs' Super Bowl IV victory over the Minnesota Vikings on CBS in January 1970 was viewed by 44.27 million.
