Confirming the ever-growing demand for mobile content, the Guardian App has been downloaded over 100,000 times in just over two months. It is currently number one in the top paid-for app charts.
Launched in mid-December and costing £2.39, the app had been downloaded 101,057 times by Sunday, showing that users are willing to pay for online news on mobile devices. "Breaking the 100,000 download barrier in just over two months is an enormous achievement for the Guardian App," said Emily Bell, the director of digital content, Guardian News & Media.
Shortlisted for a British Press Award in the Digital Innovation category, the Guardian app enables readers to access breaking news, comment, podcasts, picture galleries, and more. It can be easily personalised according to each user's interests, is readable online and offline, and has been praised for its elegant and simple design.
"The feedback we received at Mobile World Congress in Barcelona last week from both the industry and users was very complimentary, and we are thrilled that the app is being showcased in Apple's latest television campaign," Bell added.
The Guardian app is available in most European countries at Apple's app store.
