Gambling regulation will be strengthened as part of Labor's platform, as the federal government is urged for reform to go further.
Labor's national conference has agreed to boost the powers of gambling regulators, as well as examine further efforts to prevent online gambling and wagering through social media for young people.
"We will endeavour to strengthen the powers of the relevant national regulators, who will report to parliament annually on their actions," the amendment agreed to by delegates said.
"Labor will explore how to better prevent online gaming and social media platforms from offering children and young people embedded inducements within games and social media that incentivise and normalise gambling."
The federal government introduced gambling measures to parliament, which would limit the number of ads on TV and radio, such as a complete ban during live sport, in July.
However, federal Labor has stopped short of implementing a complete ban on the ads, as recommended by late MP Peta Murphy in a parliamentary inquiry.
Rank and file members had called for the government to implement stronger reforms on gambling ahead of the national conference.
In introducing the amendment on behalf of Labor members, Linda Scott said gambling policy was now enshrined in the party platform for the first time.
"It represents a change to restrict wagering ads, boost enforcement, double financial counselling, and stop gambling companies from claiming tax refunds for their malicious innovation to create addictions and harm," she said on Friday.
Fellow delegate Kat Hardy said voters expected action on gambling reform.
"(Gambling companies) operate in insidious and unethical ways. The Australian public knows this, and they expect their government to act," she said.
Labor's draft platform said the party would work closely with people experiencing gambling harms.
"We recognise the impact that inducements can have on vulnerable people, and we will strengthen measures to minimise that harm," the policy statement said.
While Labor's triennial conference binds the party to platforms, it is up to the parliamentary team to decide how the measures are implemented and its timing.
Amendments agreed to by Labor delegates also called for ties between gambling and sport to be broken, particularly among young people.
"Labor will use evidence-based approaches to counter gambling messaging through public education campaigns and explore options to further prevent these harms online," it said.
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