Get all your news in one place.
100’s of premium titles.
One app.
Start reading
The Guardian - UK
The Guardian - UK
Business
Jemima Kiss

More on Twitter ads

So Twitter denied that there are ads on the system.

Biz Stone told Silicon Alley Insider: "We're not putting ads on Twitter.com. As far as I can tell, a customied background image had some folks confused and speculating."

White Evan Williams had a brief Twitter exchange with Mike Arrington of TechCrunch in which he said the headline 'Twitter testing advertising in Twitter streams' was wrong and that it lacked any evidence.


Photo by Victoria Peckham on Flickr. Some rights reserved.

Curiously though, Valleywag dug out a post by Charlie O'Donnell from Path 101 from October last year where he spotted what seem to be trial os text ads on mobile Tweets. A screen grab shows a standard message followed by 'Tip: Wow, you look *good*' - the idea being that that could easily feature any succinct marketing message.

Think of that being contextual, and things get interesting.

"The new tracking feature will probably be used to help power ads, too... and what a powerful ad system that would be... AdSense for SMS, essentially.

"Imagine being able to add 15-25 extra characters onto every single post where someone mentions they are thirsty, or the word "sex" pops up. (Tip: Use Trojan condoms?)"

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.