More filming

I've been playing a lot of the King Kong game and very good it is too. Fairly innovative, always interesting and not too long - not bad for a film licence. But I was a bit concerned by comments from KK publisher Ubisoft last week that, "we want to have 25 per cent of our turnover coming from games based on movies". Ignore the obvious conclusion that the other 75% are presumably Tom Clancy games and this statement is a little worrying. Yes Kong is an excellent example of game/movie synergy but how often is this done right? Also, Ubi has previously bought us the likes of Beyond Good and Evil - is this the death knell for original games like that?