- Horticulturalist Monty Don has been “reminded” of BBC guidelines after wearing a Barbour jacket on Gardeners' World, while simultaneously featuring in an advertising campaign for the clothing brand.
- Don is currently featured in Barbour’s “Way Of Life” campaign, where he discusses his relationship with nature.
- BBC rules state that presenters must not wear clothing on air that they have agreed to promote.
- A BBC spokesperson confirmed that Don “has been reminded of these guidelines.”
- Presenters were previously reminded of the guidelines in 2024 after Gary Lineker appeared to wear outfits from his fashion range during Euros coverage.
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