Jasmine International Plc (JAS) has officially secured the broadcasting rights for the Fifa World Cup 2026 in Thailand, just hours before the first match kicks off, ensuring that all 104 matches will be available to football fans.
The announcement marks the end of uncertainty over whether fans in Thailand would have legal access to the tournament, which began on June 11 and runs until July 19, 2026 across the United States, Canada and Mexico.
Jasmine said all World Cup matches would be broadcast on the Monomax streaming platform under existing packages without the need for subscribers to pay additional fees.
Mono on Thursday began promoting a one-year subscription package covering all its content including the World Cup, for 6,490 baht.
In addition to its streaming service, Jasmine is expected to share part of the broadcasting rights with free-to-air television channels. The move is intended to widen access for viewers across the country, with reports suggesting that around half of all matches could be shown on free television, including the final.
Fifa was reportedly seeking 1.3 billion baht for the Thai rights in 2026, similar to the amount paid in 2022. The government briefly considered funding some of the cost, hoping to recover the rest from sponsorships. However, with many matches taking place in the middle of the night in Thailand, commercial sponsors were hard to find.
The full World Cup 2026 schedule can be found here.
