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The Guardian - UK
The Guardian - UK
Business
Monkey

Monkey buys it to read the articles, honest

Ping! An email arrives from the good people of the Daily Sport - well, their PR company anyway - suggesting MediaGuardian might like to investigate the changing face of the must-read tabloid. "As they go through changes they are now looking to essentially rebrand themselves - moving into the mainstream - and while still catering to their traditional readership - also adding to their offering - providing more news stories and features alongside that." Can this be the same paper that advertised for a new editor in chief last week, requirement: "Must have unhealthy interest in humour, football and sex." Plus ca change.

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