“The best feedback comes from being on the selling floor and seeing a man’s reaction when he tries on our jeans,” says the founders of the MONFRÈRE denim label, Sean Rudes and Steven Dann. “When someone comes out of the dressing room wearing MONFRÈRE for the first time and says, 'I'm sold! These are the most comfortable jeans I've ever tried on! What other washes does this style come in?' What we hear is 'mission accomplished.' That moment is most exhilarating - it’s the best part of our job.”
MONFRÈRE, which translates as “my brother” in Fench, combines years of career fashion and retail experience between its creators and brother-in-law, Rudes and Dann, and refined comfort design elevated for luxury taste. Together, the design duo has crafted MONFRÉRE for the men who seek finer denim that can wear effortlessly with you from day into night. Denim is evolving, and Rudes and Dann have bonded under the belief of slim-fitting luxury denim having a place in our wardrobes.
“Denim is constantly evolving, and new technologies lend the opportunity to treat denim that the fit and feel are much more comfortable than the classic, rigid denim of past decades. With MONFRÈRE, we have created a new category of men’s denim that didn’t exist before. Now men can go from day to night, travel, and work, in the same pair of stylish, comfortable denim,” says the founders. “Using exclusive Japanese Denim manipulated with new technology and cut in our signature flattering, comfortable fits, we’re elevating denim for men.”
The MONFRÉRE denim label isn't following current trends of baggy, or oversized jeans, adapted by women and men alike. The Fall 2022 collection of MONFRÈRE denim epitomizes the skinny jean cut in bold prints and designs. Crafted in its Los Angeles studio, the denim label works with Japanese sateen for more of a stretch with a soft feel and quality look. The name holds up, as the celebrity scene has favored denim label who recently hosted a VIP event at the Beachwood, Ohio Saks Fifth Avenue store. For the 2022 NBA All-Star Game, MONFRÉRE invited guests including rapper Fabolous, San Antonio Spurs point guard Dejounte Murray, who played in the All-Star Game, Cleveland Browns' Donovan Peoples-Jones, Dallas Mavericks' Trey Burke, Davion Mitchell of the Sacramento Kings, and entertainers like Lil Durk, Leslie Odom Jr., John Legend, and Latin music star Maluma.
The designers have plans to further their vision of genuinely comfortable luxury fashion pieces. “We just launched our first Men’s Denim jacket exclusively at Saks Fifth Avenue,” they mention. “For Fall / Winter 2022, we’re adding knitwear and denim shirts using the same key elements of high-quality fabrications in flattering fits that have made our MONFRÈRE denim jeans a wardrobe staple.”
Rudes and Dann have crafted a unique line of denim that represents their mission and displays tasteful innovation in modern denim. Although MONFRÉRE denim is branching into other categories, its nucleus is jeans. Rudes and Dann concluded by stating that their “denim will always be our core and the common denominator of every collection. These additional categories are about elevating the look.” The MONFRÉRE line can be found at worldwide retailers Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, and Selfridges.
