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Daily Mirror
Daily Mirror
Business
Levi Winchester

Money expert reveals best time to get 75% off at Asda, Aldi, Tesco, Morrisons and M&S

Food prices are rising - meaning it is more important than ever to cut back where you can in the supermarkets.

Yellow stickers are a great way to save money - and as well as helping you save cash, you’ll also help the planet by reducing food waste.

You’ll find yellow stickers on food that is typically reaching the end of its shelf life - but is still safe to eat - with supermarkets offering up to 75% off.

But knowing exactly when to bag a deal can sometimes be confusing, as it does vary between stores.

Consumer rights expert Scott Dixon - who runs The Complaints Resolver blog - has rounded up the best times for yellow stickers at each of the supermarkets to help you find a bargain.

Scott shares some of his yellow sticker deals with The Mirror (Scott Dixon/The Complaints Resolver)

Keep in mind each store will start reducing things at a different time - this is just a rough guide for when Scott generally finds yellow stickers near his home in Edinburgh, Scotland.

“The discounting times vary across stores and the country, although there are patterns that are generally followed everywhere,” said Scott.

“If you don't know, just ask a staff member and they will happily tell you! Look out for where they are usually placed too.

“Most families do their shopping on a Saturday, so doing your food shopping when everyone else has done theirs gives you better opportunities to grab the bargains.”

Aldi

Scott usually finds fresh produce is discounted by 30% the day before "use by" dates expire.

"This is kept until about 5.30pm weekdays and 2.30pm - 3pm on Sundays, where anything left is reduced to 75%," he said.

Lidl

Scott claims Lidl "are a bit more generous" with their 30% off tickets on fresh produce - with up to two days left on the "use by" date.

Final reductions are usually done late in the evening, he said, with round pricing often at 70p to £2 - although it does vary.

"Anything that they suspect will be difficult to sell gets a better discount and is reduced a bit earlier," said Scott.

Morrisons

Morrisons staff where Scott lives can often be seen reducing all fresh produce for the following day by 50% from 7pm onwards.

"If you're happy with that, you will often find scores of crates of ready meals, fresh meat and other perishables to fill your trolley," he said.

"You rarely see any further final deductions now."

Tesco

Scott said the smaller convenience stores are the place to go for reduced sandwiches, wraps, pasta bowls, sushi and salads.

This could be good if you're looking for a cheap lunch the next day.

"These items are only reduced by 50% now after 7pm and are not staged throughout the day. They were reduced by 75% after 7pm until recently," he said.

The larger Tesco Metro stores are great for tray baked meals, ready meals, fresh meat, sandwiches and everything else.

"Tesco tend to do three stage reductions in these stores - first stage is 10am to 2pm, often at 25%, then 2pm to 7pm is generally around 40% to 60% - depending on how easy or difficult they expect the produce to sell," said Scott.

"Final reductions are from 7pm onwards."

Sainsbury's

The convenience stores are best for the yellow sticker bargains, said Scott - but the deals aren't as good as they used to be.

"I have found the larger stores to be quite stingy with little to choose from, whereas the convenience stores used to have some good bargains at 90% off from 8pm onwards.

"Now you will generally only see 50% discounts. Don't leave it too late though as it goes in the bin by 9.30pm!"

Co-op

The Co-op tends to follow Aldi, in terms of discounting fresh produce by 30% the day before use by dates expire.

"These deals then go straight to 75% from about 6.30pm onwards," said Scott.

Marks and Spencer

Scott said M&S discounts are normally done in two stages. The first reductions are normally 25%, with the final reductions made from about 5pm onwards at 75%.

"Look out for the meal boxes, where you can get set meals for two that can be broken down and frozen," he said.

"Don't forget to use your loyalty cards to rack up loyalty points and a credit card to pay for everything that gives you cash back based on your total spend."

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