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Fortune
Fortune
Alan Murray, David Meyer

Mondelez and Accenture executives explain how companies can become 'A.I. achievers'

Sanjeev Vohra, global lead - Accenture Applied Intelligence (R), Accenture, and Javier Polit, chief information and digital officer, Mondelez International (L) at Fortune Brainstorm A.I. 2022. (Credit: Nick Otto—Fortune)

Good morning.

If Day One of Fortune Brainstorm A.I. made clear that A.I. technology is advancing at a prodigious pace, Day Two brought a recognition that business adoption is not. Sanjeev Vohra of Accenture—Fortune’s lead partner on the A.I. event—discussed his company’s study of 1,600 large companies, which found that more than half of them were still at the “experimental” stage when it comes to A.I. Only 12% were what he described as “A.I. achievers” who have “not only foundational capabilities…but are also looking from the business lens at how to exploit and leverage A.I. for generating business value.”

Joining Vohra on stage was Javier Polit, chief information and digital officer at Mondelez, the global snack company, which Polit said has “a strong commitment and investment into being an 'A.I. achiever.'” I asked both Vohra and Polit to give their best advice for other companies trying to unlock the transformational power of this new technology. Their responses:

The first thing is alignment on a data strategy, which is linked to the business goals. Many companies don't have that…And the second is to invest in cultural change and talent change on the business side.”
—Vohra

It's really about training the edges of the business, and formal training to make sure they understand how to use the insights. It’s a massive training challenge.”
—Polit

“The third thing is to invest in infrastructure…the code, the knowledge of artificial intelligence, the understanding of the innovation, the quality of the talent.
—Vohra

“Making sure that you have the right data and technical capability …and understanding if I don’t have the capability, I have to bring in someone from the outside.
—Polit

“And fourth, responsible A.I., which I should not miss, because the business leaders have to trust A.I. for what it does and trust the outcomes…So having a transparent and fair system is extremely critical.
—Vohra

Closing out the conference was Greylock partner and Silicon Valley legend Reid Hoffman, who had this to say about where A.I. was headed:

As much as this year’s been interesting, it’s just literally that the door is beginning to open. And what we’re going to see over the next couple of years is going to be one of those transformational moments in technology. Think iPhone, think Mosaic browser. It’s going to be a super big moment.”

Hoffman also said that the discourse around A.I. as a replacement for humans was missing the bigger point:

“Let’s have people realize that everything that you do as a profession is going to have an [A.I.] co-pilot. So there’s this Microsoft product for engineers, or whether or not you’re a journalist, whether you’re an investor, an academic, a lawyer, a doctor, there’s going to be a co-pilot within maximum five years, maybe two.”

More news below.


Alan Murray
@alansmurray

alan.murray@fortune.com

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