This is the moment a fight broke out in the middle of the Selfridges department store in central London.
Footage on social media shows the two men tussling in the middle of the beauty hall shop floor as terrified shoppers watch on.
One of the men, wearing sunglasses and a distinctive pink top, launches a series of kicks at the other before firing punches at his upper body.
A total of six high kicks were launched by the man at his opponent.
Happened in the selfridges store pic.twitter.com/kaSqnhk5v2
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The other man dressed in black and blue fights back in the scuffle, before the pair begin to fall into a concession stand, trampling over one of the man’s shopping bags and narrowly avoiding a female employee.
A security guard is seen separating the men as he escorts one of them away. As more security guards arrive at the scene, the other man appears to push past them.
It is not clear what prompted the brawl at the luxury Oxford Street department store or whether they knew each other.
The incident is understood to have taken place on April 25.
The Met Police reportedly attended the scene, but no arrests were made. One of the men did not want to pursue police action and the other accepted culpability, it is reported.
Selfridges has been contacted for comment.
In 2021, a brawl in Selfridges left two men with stab wounds after a terrifying running battle broke out on the shop floor.
Gang rivals came to heads in the department store, launching mannequins across the aisles and knocking clothing rails to the floor.