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Barchart
Barchart
Sohini Mondal

Molson Coors Stock: Is TAP Underperforming the Consumer Defensive Sector?

With a market cap of $9.7 billion, Molson Coors Beverage Company (TAP) is one of the world’s largest and most recognized brewers. The company produces and markets a diverse portfolio of beers, flavored malt beverages, spirits, and hard seltzers under iconic brands like Coors Light, Blue Moon, Miller Lite, and Topo Chico Hard Seltzer. 

Companies worth less than $10 billion are generally labeled as “mid-cap” stocks, and Molson Coors fits this criterion perfectly. Molson Coors operates globally across the Americas, Europe, the Middle East, Africa, and the Asia Pacific, with a strong commitment to sustainability, corporate responsibility, and brand excellence.

 

Shares of the Golden, Colorado-based company pulled back 25.4% from its 52-week high of $64.66. Shares of Molson Coors have shrank 18.6% over the past three months, underperforming the Consumer Staples Select Sector SPDR Fund’s (XLP) 2.4% gain over the same time frame.

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Longer term, TAP stock is down 15.9% on a YTD basis, lagging behind XLP’s 3.5% rise. Moreover, shares of the beer maker have dipped 6.2% over the past 52 weeks, compared to XLP’s 4.4% return over the same time frame.

The stock has fallen below its 50-day moving average since mid-April and its 200-day moving average since early May. 

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Shares of Molson Coors fell 4.5% on May 8 due to disappointing Q1 2025 results and a lowered annual outlook. The company reported adjusted EPS of $0.50 and adjusted revenue of $2.3 billion, falling short of expectations. It also cut its full-year forecasts, now expecting a low single-digit decline in net sales and only a low single-digit increase in adjusted EPS, down from previous growth expectations. Weaker demand for core brands like Coors and Miller, driven by reduced consumer discretionary spending and tariff-led recession concerns, further pressured investor sentiment.

However, rival Constellation Brands, Inc. (STZ) has lagged behind TAP stock. Shares of Constellation Brands have decreased nearly 38% over the past 52 weeks and 25.6% on a YTD basis.

Despite the stock’s underperformance relative to the sector over the past year, analysts are moderately optimistic about its prospects. The stock has a consensus rating of “Moderate Buy” from the 21 analysts covering the stock, and as of writing, TAP is trading below the mean price target of $61.61

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