Former Love Island star Molly-Mae Hague caused a frenzy on social media after sharing her generous gift to herself - a £37,400 Cartier bracelet.
Molly-Mae unwrapped the gift on her TikTok account as she announced her 'new baby.'
The 22-year-old from Manchester ended up trending on Twitter after treating herself to the gift ahead of a pivotal moment in her life.
"Signing one of the biggest deals of my career calls for one thing," she explained as she showed off the yellow gold and diamond bracelet.
"A well done to myself," she said.
"Molly Mae has treated herself with a £40,000 bracelet. When I want to treat myself I buy salmon sushi for lunch, instead of a sandwich," said one Twitter user.
"Molly Mae treats herself to a £37.5k bracelet while I treat myself to a £2 one from Primark who's the real winner here," asked another.
Fans also clocked that she was wearing a £30,000 Rolex on the same wrist as they did the math.
"Over £70k on one wrist?!?!? that’s it im on project Molly Mae now," said one.
"Molly Mae’s left wrist could pay off my mortgage almost twice over," said a second.
Another tweeter said: "Molly Mae’s got a house on her wrists."
And another marvelled: "Molly Mae’s well done present to herself - Cartier bracelet. Mine - A Starbucks drink."
Molly-Mae came runner-up in the 2019 summer series of Love Island with her boyfriend Tommy Fury.
This week she's teased that a 'huge' announcement is coming.
Sharing a snap of herself in a lift, the Manchester influencer could hardly contain herself as she wrote: "Guys I could burst with excitement for the following week."
And with a video clip on Instagram of herself looking super-smart in a sharp suit she wrote: "Guys I'm announcing something SO HUGE on Thursday it still doesn't feel real."
Sharing a picture of herself in sand-coloured coords with a chunky gold belt with the words 'Molly-Mae by PrettyLittleThing' she ramped up the intrigue
Molly-Mae has worked with the Manchester clothing brand since soaring to fame in the famous Love Island villa in 2019.
She joined the ITV2 dating contest as a 'bombshell' and has gone on to become the most successful Islander in its six year history, bringing in big bucks with lucrative brand deals.
The star, who also models for Starbucks and has her own beauty brand Filter by Molly-Mae, is now officially a millionaire according to the Mirror.
Molly-Mae says the 'pinnacle' for her, after she emerged from Love Island, was finding herself in demand from her favourite fashion brands.
Molly-Mae and Tommy came runners-up on Love Island and just lost out to winners Amber Gill and Greg O'Shea after winning the hearts of viewers with their love story.
Molly-Mae became the first UK influencer Starbucks had ever paid paid to work for them.
But her manager Francesca Britton teased that the 'real big break moment' was yet to come after Molly-Mae signed the 'biggest deal of her career' that she's been working on for 12 months.
In a chat with Molly-Mae filmed for YouTube, Francesca revealed that last year she had rejected a £2million offer from an unnamed high street brand.
Fran explained: "A high street fashion brand came along last year, offered me £2million, which is a lot of money, a hell of a lot of money.
"They said to me 'we’re obsessed with Molly-Mae, we’d love her to be the face of our brand, we want her to work with us'.
"I thought 'brilliant!' and then I said 'how do you feel about that?' She said 'no.' I said 'why? you told me you want that house'.
"She said 'no I don’t buy my clothes from there'. I said to her 'well you can start! you can start buying clothes from there now'."
