Molly-Mae Hague was snapped as she emerged from a 'three hour' hairdressing appointment on Tuesday.
It is the first time the 22-year-old has been seen out and about since returning from a surprise trip to New York.
Her appearance also comes after she broke her silence in a personal message to her millions of followers after being embroiled in a 'privilege' row.
Molly-Mae, who shot to fame after appearing on Love Island in 2019, was pictured at the salon in Wilmslow, Cheshire, where she is believed to have spent three hours.
Pictures show her leaving after her appointment, debuting a fresh look, after getting her blonde locks dyed and trimmed.
Molly-Mae, who appeared makeup-free, smiled for the awaiting photographers while keeping her look casual with black legging, grey over-sized coat, and a black Chanel scarf.
On Monday, Molly-Mae returned to social media and apologised to her fans after being accused of being 'tone deaf' over comments she made in a podcast.
The Pretty Litle Thing creative director was being interviewed by Dragons' Den's Steven Bartlett on his The Diary Of A CEO podcast when she shared her belief that "if you want something enough, you can achieve it" and used a quote that says we all have "the same 24 hours in a day as Beyonce."
This specific part of the conversation from the podcast, which was released last year, was shared on Twitter and quickly received backlash.
Sharing a post to her 6.2 million followers on her Instagram Story, Molly-Mae said anything she posts or shares online "is never with malice or ill intent."
She also apologised to "the people that have been affected negatively or misunderstand the meaning of what I said in the podcast, the intentions of the podcast were only ever to tell my story and inspire from my experience."
The drama kicked off while Molly-Mae was on a trip with boyfriend Tommy Fury in New York.
The Manchester boxer sprung the surprise on his girlfriend just the day before they were due to fly to the Big Apple.
Writing on her Instagram Story over a snap of two passports and two sets of flight tickets, Molly-Mae said: "Best surprise EVER."
She then shared another photo from their plane seats explaining how she found out.
"We were on our usual walk yesterday and he told me out of nowhere that I needed to pack my case because he was taking me to New York tomorrow."
The post quickly sparked proposal rumours but Tommy, also 22, didn't get down on one knee during the trip with Molly-Mae shutting down any speculation in her latest YouTube vlog.
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