Molly-Mae Hague has found herself in hot water after calling a £2,000 Gucci coat "chav chic".
The influencer, 21, unboxed the Gucci x The North Face coat on her Instagram Story as she rushed to
Molly was instantly slammed by fans as "tone-deaf" for her comment as fans were enraged she used "a derogatory word for the working class" to describe the coat.
Wearing the coat, designed by Gucci and outdoor specialists The North Face, the reality Tv star wrote: "Chav chic and I'm here for it."
Fans accused the YouTube star, who came second in 2019's Love Island, of being "classist" for her quick use of the word "chav" as they rushed to Twitter to slam Molly's choice of words.
"Molly-Mae calling her gucci jacket 'chav chic' really does back my dissertation. Saying stuff like that with the potential of 'influencing' her 5 mill followers to use classist terms like that really does not sit well with me," one wrote.
Another penned: "It’s still a gross word to use especially in this context. she’s minted and she’s describing a coat that probably costs over 2K as 'chav chic' just seems a bit out of touch really."
A third agreed, writing: "In 2021 I really need these middle class fashion/influencer lot to erase 'chav chic' and its many variations from their vocab."
"Even if using classist slurs like 'chav' were okay, I don’t think wearing a genuine north face Gucci coat would constitute as 'chav chic' somehow," a fourth added.

Others agreed, tweeting: "Please tell me molly mae didn't actually say 'chav chic' ... ??? How can someone be so disconnected from the outside world."
The Mirror has contacted Molly-Mae's reps for comment.
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