Mohamed Salah is one of the stars in the new advert for Adidas' new cutting-edge football boot - the Speedportal. Salah is seen with Arsenal Women star Vivianne Miedema and cartoon characters Rick and Morty.
The Egyptian has worn Adidas boots for the duration of his Liverpool career and has catapulted himself to one of the brand's leading stars after becoming one of the best players in the world.
Salah looks set to take to the pitch at the start of the new Premier League season wearing the new green Speedportal - where 'multidimensional speed' was at the forefront of the design process.
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Rick and Morty appear in an animated film alongside Salah and Miedema to promote the new boot in the eye-catching Portal Fluid Green colourway.
“You need to understand the game and the way speed is utilized,” explains Franziska Aurnhammer, Senior Product Manager at Adidas. “We’re past the time where you talk about top speed linear sprints. Nowadays, in football, multidirectional speed is super important. It’s a high pressing game, attacks are faster, there is less time on the ball.
"There’s a lot of added pressure on players to perform faster not just physically but also the mental side. You need to react fast, take the right decisions quickly. That’s where the idea of multidimensional speed came from.”
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