Verona Collection, which specialises in modest fashion, has launched on Asos today.
Modest fashion, which refers to clothing that is deemed on-trend yet relatively covered for reasons of faith, religion or personal preference, is not commonly recognised within the fashion industry.
Initially launched in 2015 in the US, the brand aims to offer modest fashion features at a reasonable price, whilst delivering a strong message to the industry.
Verona Collection's Director Hassan Mawji says:
'Our partnership with ASOS marks a big milestone for Verona and the modest fashion industry - we've carefully curated this collection with ASOS and we're excited for the opportunities this opens up'.
The collection, which is available from April 2019, includes a variety of hijabs, abayas, modest tops, dresses and trousers.
With designers such as Tommy Hilfiger, DKNY and Dolce & Gabbana having embraced modest fashion in recent years, it was about time the British high-street caught up with consumer demands.
