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Evening Standard
Evening Standard
Lifestyle
Marissa DeSantis

Model Joan Smalls calls out the fashion industry for feeding ‘the beast of racism’

Model Joan Smalls has shared a powerful essay about the systemic racism she has experienced in the fashion industry - an issue that she noted is still prevalent today.

Writing for Harper’s Bazaar, Smalls called out the fashion industry, including agencies, brands and magazines, for remaining silent during the Black Lives Matter movement despite profiting from black culture.

“It is time for this industry to do more than post a black square and say they’ll ‘Do Better!’” Smalls wrote on Instagram, where she also shared her essay in a video message.

Model Joan Smalls (Getty Images)

“It’s time for us to see the change starting from the ground up. Give us a seat at the table, include us, give us a chance, because we are worthy, talented and unique,” wrote the 31-year-old, who claimed that many in the industry “jumped on a bandwagon, because social media held you accountable.”

In her essay, Smalls, who is of West Indian and Puerto Rican descent, said that she was often cast as the “token black girl.” Despite her commercial and runway success working with some of the industry's biggest brands like Moschino, Chanel and Versace, Smalls cited examples of the racism she experienced in her career.

Joan Smalls during the Burberry show at London Fashion Week February 2020 (PA)

“How many times have I been told that my hair was an issue and told to control it?" she questioned. "How many times have I had to share campaigns or editorial when I saw my counterparts achieve those milestones solo?”

Smalls also noted that the industry’s continued support for photographers, stylists and casting directors not willing to give opportunities to black models was part of the problem. “You feed the beast. The beast of racism and exclusivity,” she wrote.

View this post on Instagram

The recent and long standing acts against the black community have been saddening, frustrating and unacceptable. I feel these same emotions when I think about how my industry, the fashion world, is responding. It is time for this industry to do more than post a black square and say they’ll “Do Better!” It’s time for us to see the change starting from the ground up. Give us a seat at the table, include us, give us a chance, because we are worthy, talented and unique. There have been so many times where I’ve had to face issues against my race within this industry because I was their token black girl. The campaigns and editorials I had to share while my counterparts got to achieve that on their own. Or that my hair was an issue or that I made a show or campaign too ethnic, the list goes on and on. This industry that I love has profited from us but has never considered us equal. This. Stops. Now. It’s time for the fashion industry to stand up and show their solidarity. Time for you all to give back to these communities and cultures which you draw so much inspiration from. I do want to thank those that did see me for me and gave me a chance. Those that helped me fight my way to where I am today. Thank you, thank you for doing what you knew to be right versus what others said should be done. You will help us be the leaders of change. In saying all of this, I also pledge to donate 50% of my salary for the remainder of 2020 to Black Lives Matter organizations. I know I can’t just talk about change, I have to be a force for it. I encourage and will continue to encourage brands within this industry to do the same and give back. Let’s all be the change we want and need to see. These battles are long from over but together we’re stronger and together we can accomplish what is needed. #WeAreNotATrend #blacklivesmatter

A post shared by Joan Smalls (@joansmalls) on

“Your silence is not only insulting, it is a part of the bigger problem within this industry,” Smalls continued. She then called for brands to demonstrate their values by speaking up in the wake of the Black Lives Matter movement and by being more inclusive.

Additionally, Smalls shared that she would be donating 50 percent of her income for the remainder of the year to organizations supporting the Black Lives Matter movement.

(Getty Images)

“I urge the fashion industry to do the same, and I will be encouraging all brands that I work with in the future to give back to these communities monetarily, as well as encouraging them to implement policies within their companies to further racial inclusivity,” she wrote of doing her part to improve the industry.

“I will be curating a talent list of models, hairstylists, makeup artists, and other creatives and people of color within the industry who can help diversify all brands," she added. "I urge all of you to stand with us."

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