Imagination Technologies has been showing off its Power VR MBX chipset at the ARM Developer Conference in Santa Clara. The 3D graphics technology is designed to be fitted into mobile phones alongside a standard ARM processor - in a similar way that graphics chips do all the polygon and special effects calculation in games consoles. The technology demos look pretty impressive, but this is becoming a crowded market with ATI and nVidia working on their own 3D graphics solutions for mobile handsets.
Anyway, take a look for yourself here. I'm rather concerned about the cel-shaded pig though - whoever told Imagination that producing a farmyard animal using an exhausted and out-dated graphical technique/fad would be a good way of showing off their technology? It's like Ferrari launching its latest model with leopard skin seat covers.
