Pizza or cheeseburger? Deciding what and where to eat is an important but not always easy decision. Increasingly, people rely upon their mobile phones to help.
When hungry consumers turn to their devices to help them decide where to get lunch, creative mobile campaigns can quickly captivate them and give them helpful information. Games can help engage consumers and build awareness so that when it’s time to make a decision, your brand is the first that comes to mind.
Mobile facts
- More than 50% of consumers consult their mobile devices when picking at which fast food chain to grab lunch
- Most people want to make a decision within an hour, so advertisers have a short window to make an impact on these fast food consumers
To find out more about how your brand can satisfy people’s appetites with more engaging mobile advertising experiences, download our infographic.
UnSun Lee is senior creative director at xAd
To find out more about the potential of location marketing, get in touch with the xAd team at contactus@xad.com
This advertisement feature is brought to you by xAd, sponsors of the Guardian Media Network’s Future of advertising hub.
