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The Guardian - UK
The Guardian - UK
Technology

Mobile disruptors: Theo Theodorou, xAd Inc – video

Theo Theodorou is EMEA head at xAd.
mobile disruptors series logo

In the latest Mobile disruptors interview, Theo Theodorou, EMEA head at xAd Inc, discusses the rise of ad tech companies at Cannes Lions and how the US lead over the rest of the world is closing.

Once upon a time people said the US was ahead by 18 months to two years. I think it’s much less now … a global view is becoming more important.

To learn more about the Mobile disruptors series, click here

To find out more about the potential of location marketing, get in touch with the xAd team at contactus@xad.com

This advertisement feature is brought to you by xAd, sponsors of the Guardian Media Network’s Future of advertising hub.

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