As part of xAd’s Mobile disruptors series, Jason Allen, VP of multi-channel at Gamestop discusses the role that mobile has played in helping the company engage customers. As the market alters and evolves, Allen says he sees location services and new ad tech playing a prominent role in the company’s future.
Our mobile customers spent more, traded more and they bought more pre-owned than our top-tier PowerUp Rewards members … it seemed like the more channels a customer was engaged in, the more they spent at Gamestop.
To learn more about the Mobile disruptors series, click here
To find out more about the potential of location marketing, get in touch with the xAd team at contactus@xad.com
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