James Davies, head of channel partnerships for EMEA at xAd Inc, discusses what excites him about the digital industry and the advice he would give to clients investing in out of home media activity.
Most of us would struggle quite a lot if our location-based services were taken away. I think we’ve become reliant on that as a technology, and it does a lot of good for us.
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To find out more about the potential of location marketing, get in touch with the xAd team at contactus@xad.com
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