In the latest xAd Mobile disruptors video interview, Imran Khan, head of programmatic and partnerships for the EMEA region at xAd Inc, discusses the rise of technology in advertising and how programmatic and location services are beneficial to the consumers and marketers alike.
The opportunity programmatic provides is to tap into the data segments and targeting to really drive home creative execution in real-time – something the industry has never been able to do.
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To find out more about the potential of location marketing, get in touch with the xAd team at contactus@xad.com
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