Continuing xAd’s Mobile disruptors interview series, Cathy Boyle of digital market research providers eMarketer examines some of the misconceptions facing the marketing and mobile industries. She also talks about immersion, ad formats and the importance of mobile optimisation.
With location technology the focus is shifting, and rightly so, from devices to people.
To learn more about the Mobile disruptors series, click here
To find out more about the potential of location marketing, get in touch with the xAd team at contactus@xad.com
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