Continuing xAd’s Mobile disruptors series, Brandon Rhoten of fast food chain Wendy’s discusses the benefits of versatility across mobile platforms. He looks at how the smartphone is changing the world around us and why mobile is the perfect platform for quick decision making.
We use real-time consumer behaviour data to understand what [they] want from us, how we should speak to them and ultimately, how to position our product.
To learn more about the Mobile disruptors series, click here
To find out more about the potential of location marketing, get in touch with the xAd team at contactus@xad.com
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