The women's sports explosion continues.
Major League Baseball will be making a "strategic investment" in the new AUSL—Athletes Unlimited Softball League—in a "first-of-its-kind, comprehensive partnership with a women's professional sports league," the body announced Thursday.
The partnership will serve to elevate and grow the AUSL by leveraging MLB's "marketing, events, distribution, editorial, digital and social platforms, content and more, including select AUSL games airing on MLB Network and MLB.com," per the release.
Major League Baseball today announced a strategic investment in the Athletes Unlimited Softball League (AUSL), marking a first-of-its-kind, comprehensive partnership with a women’s professional sports league.
— MLB (@MLB) May 29, 2025
The new pro softball league launches its inaugural season with Opening… pic.twitter.com/0py7PAVuEv
Major League Baseball will also support the fledgling operation financially by assisting with operational costs and growth initiatives.
“Major League Baseball’s investment in the AUSL represents an opportunity to support softball’s long-term growth and expand our engagement with these outstanding athletes and their fans," said baseball commissioner Robert Manfred.
"During this extraordinarily exciting time for women’s sports, we want softball to thrive. MLB is committed to help build a sustainable and impactful league that drives fandom, serves the softball community, and benefits all female athletes.”
Added AUSL commissioner and former Miami Marlins GM Kim Ng: “This is a watershed moment for women’s sports and especially for softball. MLB’s investment will supercharge our efforts to build the sustainable professional league this sport has long deserved, and sends a powerful message about the value of female athletes and the importance of creating professional opportunities for them. Together, we’re going to reach new fans and inspire the next generation of softball players.”
The AUSL will begin its inaugural season, comprising 24 games, on Saturday, June 7. Four teams will compete this year: the Bandits, Blaze, Talons and Volts.
More on Sports Illustrated
This article was originally published on www.si.com as MLB Announces 'Strategic Investment' In Professional Softball League.
