Overall media ad spending for the year to September is estimated at 78.3 billion baht, with TV accounting for 50.6 billion (64%), followed by cinema at 5.44 billion (6.9%) and outdoor ads at 5.09 billion (6.5%), according to Nielsen Thailand.
Compared with the same period a year earlier, ad spending on TV this year rose 2.2%. The top three media ad spending segments in terms of growth were outdoor, cinema and in-store, at 8%, 6.4% and 5.3%.
Ads for magazines, newspapers and cable/satellite TV contracted the most, by 35%, 22% and 21%.
Nielsen said the top 10 brands estimated to have the highest ad spending for the year to September were TV Direct (1.69 billion baht), Government Savings Bank (825 million), Coca-Cola (753 million), Toyota cars (605 million), Samsung phones (587 million), Tesco Lotus (532 million), Chang drinking water (510 million), Isuzu (500 million), Toyota pickups (500 million) and the Tourism Authority of Thailand (435 million).
Year-to-date ad spending for all brands was higher, except for Toyota pickups, spending for which fell from 542 million baht in 2017 to 500 million this year.
