Second-generation Angela Missoni, who is both the president and creative director, has expanded the family business to Thailand by opening the first Missoni flagship store at Central Embassy's Level 1.
The opening was also hosted by Pranapda Phornprapha, director of Missi, the distributor of the Italian label.
Founded in 1953 as a knitwear business, Missoni has grown into a luxury fashion house, whose latest collections of ready-to-wear, beachwear and accessories can be discovered at the 200m² store.
The interior design reflects on the brand heritage by playing with tones and textures of different materials. The kaleidoscopic knitwear and their zigzag, stripe and wave motifs manifest an unmistakable Missoni style, strutted by fashionistas attending the event.
