Having a miscarriage is one of the most painful and lonely experiences a person has to suffer.
And when someone you know and love is dealing pregnancy loss, it can be difficult to know how best to react.
There can be dread of saying something upsetting, on one hand. But on the other, people don't want to stay away and not acknowledge what's happened.
In order to help in these difficult situations, The Miscarriage Association have created a range of empathy cards to send to any parent going through a miscarriage, reports the Mirror .
Each card featuring a simple and heartfelt message on the front.
One reads: "There's no good card for this. I'm so sorry for your loss."
To ensure the cards struck the right chord, a panel of woman who had themselves gone through pregnancy loss approved them.
Ruth Bender Atik, national director of the Miscarriage Association, said of the empathy cards: "Shockingly, greetings card retailers stock a card for almost every important life event, except one. These cards recognise miscarriage, and give words to those friends and loved ones who can’t find them.
"Losing a pregnancy is heart-breaking and can be very lonely. Close family and friends often don’t know what to say, say the wrong thing, or just say nothing at all.
The new cards have been launched to fill that gap. They may even become a treasured memento, the acknowledgement of the briefest of lives."
The miscarriage empathy cards are available now at Postmark 's London stores and online, and Postmark is donating all proceeds from them to The Miscarriage Association.
