Pregnancy loss is one of the most painful, private and lonely experiences a person can go through.
These instances - when someone you know and love is dealing with a miscarriage - are often the hardest to respond to.
On the one hand you don't want to be the sort of person who stays away and doesn't acknowledge what's happened. But the risk of saying the wrong thing can be terrifying.
To help with this matter, The Miscarriage Association have created a range of empathy cards to send to any parent going through a miscarriage.
Comprising of four cards, they each feature a simple and heartfelt message on the front.
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One example reads, "There's no good card for this. I'm so sorry for your loss."
To ensure the cards struck the right chord, a panel of woman who had themselves gone through pregnancy loss approved them.
Ruth Bender Atik, national director of the Miscarriage Association, said of the empathy cards: "Shockingly, greetings card retailers stock a card for almost every important life event, except one. These cards recognise miscarriage, and give words to those friends and loved ones who can’t find them.
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"Losing a pregnancy is heart-breaking and can be very lonely. Close family and friends often don’t know what to say, say the wrong thing, or just say nothing at all.
The new cards have been launched to fill that gap. They may even become a treasured memento, the acknowledgement of the briefest of lives."
The miscarriage empathy cards are available now at Postmark 's London stores and online, and Postmark is donating all proceeds from them to The Miscarriage Association.
