You don't have to read yet another $1m Home Page story, but you're going to anyway.... Briefly, Eliger Kliger, who owns milliondollarweightloss.com, won the auction for the last 1,000 pixels on the Million Dollar Home Page just before it went down to a distributed denial of service (DDoS) attack. Now he's preparing to sue, according to The Financial Times. Its story says:
Mr Fields, who represents Mr Kliger's company and its shareholders, said: "Our client paid over $38,000 and were told by Alex Tew that he could expect substantial free publicity. "Our clients won the auction and wired the money eight days ago and it took Mr Tew at least five days just to put up their pixels and to engage in any PR."
Mr Fields added: "We are preparing a federal complaint for breach of contract, negligence and investigating other causes of action. "Our clients have lost the entire benefit of the bargain and were forced to incur expenses."
Now, of course, Milliondollarweightloss.com has not only had some publicity from buying the last pixels, it's likely to get a lot more from coverage of its threatened court case. Whether the latter will make readers think nice thoughts about the warm and cuddly people who sell weight loss products is another matter....
