The Atlantic published an article yesterday that understandably caught a lot flack for its headline: Why do Millennials Hate Groceries?" While the piece attributed the decline to more than just the fact that Millennials shop in a more diverse range of places for their food, it's a fun trick to incense the masses by adding the word "Millennials" up top.
As a tired Millennial myself, I can attest that Millennials do not hate groceries. I personally find grocery shopping cathartic, because it's a nice chunk of "me time" that I'm using exclusively to cater to my needs, or the needs of those making the trek to my tiny apartment. Hell, I'm already planning a grocery list entailing what I'm serving to a friend when he visits later this month, because I'm overly excited about the charcuterie plates. In short, grocery shopping is a quick respite from laptops, phones and emails, and it allows you the freedom of choice in an environment where the choices aren't overwhelming, unlike the rest of our day on the Internet. So why is there a decline in grocery shopping itself?
I angrily responded to the article with a plausible reason (which was picked up by Buzzfeed along with a lot of other belligerent tweets) and got a decent amount of play from other confused Millennials.
