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Evening Standard
Evening Standard
Lifestyle
Hayley Spencer

Miley Cyrus is the new face of Dolce & Gabbana in a 'morning after' themed campaign

It’s definitely Miley Cyrus’s year. The signer, songwriter won her first Grammys last month for her smash-hit Flowers and she’s just scored a major fashion deal with Dolce & Gabbana.

Alongside model and actor Matthew Nozska, Cyrus stars in a series of sultry images and a video (set to her own music, a track named Heart) for the brand’s spring summer eyewear.

Shot by Mert Alas, the man behind some of fashion’s most sexed-up shoots (yes, including the recent viral photos of Jeremy Allen-White in his Calvins), the campaign features Cyrus in a disheveled red bed wearing satin underwear and a corset dress from the Italian brand with several pairs of new-season reading glasses and sunglasses.

Cyrus stars alongside Matthew Nozska (Mert Alas)

There’s something for every 1990s and 2000s fashion fan, from crystal embellished styles, logo-emblazoned rimless sunglasses, which are a re-edition, and the brand’s Sharped style, with a straight bridge. And if you’re in the market for new spectacles, Cyrus is influencing us into a pair of pink Bayonettas or oversized cat-eyes. Clearly the studious Y2K-inspired aesthetic of last year is going nowhere.

Bayonetta glasses are going nowhere, confirms Cyrus (Mert Alas)

According to the brand, the images and video are “echoing a night to remember. Miley is there, in all her allure, standing in a moment frozen in time.” The time being “the morning after”, seen via a series of “sensual and graphic poses” as Cyrus writhes in the sheets and runs her hands down her legs for the camera.

Cyrus already has plenty of major brand moments under her belt having starred in Gucci fragrance and Marc Jacobs campaigns dating back to 2014.

Her new connection to D&G may come as a surprise, given her relationship to founders Stefano and Dominico hasn’t always seemed amicable. In 2015 she praised her brother Braison’s appearance on the house’s catwalk via a social media caption, in which she also called out the brand’s “politics” at the time. The comment was rubuffed by Stefano Gabbana who told her they did not “care about politics and mostly neither about the American one!”

Clearly the trio have buried the hatchet and the resoundingly positive reaction to Cyrus’ sensual shoot on Instagram are proof of another win in her record year.

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