A one-of-a-kind sweet treat is set to celebrate 75 years, with almost half a million people expected to help mark the milestone.
From prime ministers to punters, a signature strawberry sundae has been savoured by all walks of life since its 1950 debut at the Royal Queensland Show, affectionately dubbed the Ekka.
Demand is again expected to be high when the Ekka exclusive mix of fruit and dairy returns to centre stage at the Brisbane show from Saturday.
About 180,000 strawberry sundaes are expected to be snapped up across the Ekka's nine days at the RNA Showgrounds.
The 149th annual Ekka will feature new rides and everything from monster trucks to livestock and food stalls, attracting more than 400,000 people and injecting $200 million into the Queensland economy.
However, its strawberry sundae will arguably remain the main attraction.
A combination of fresh strawberries, ice cream made from a secret recipe and whipped cream in a crispy cone, the sundae is the culmination of months of preparation.
About 35,000 litres of the sundae's special ice cream has reportedly been made to keep up with demand.
Showgoers this year can pre-order the sundae when they buy tickets online, the show's organisers said.
Wet weather is forecast for the Ekka's opening day but has not dampened expectations, with 50,000 people expected through the gates on Saturday.
"It's a bit patchy in the first day or two, and then it's looking not too bad," Royal National Agricultural and Industrial Association of Queensland (RNA) chief executive Brendan Christou told reporters.
"It's going to be a good show."
The Ekka remains true to its roots as an agricultural show, with about 21,000 entries across 46 categories, including livestock, cookery and art.
"That's what the Ekka is all about. It's about bringing the country to the city," Mr Christou said.
More than 10,000 animals will feature - competing, in stalls or at the popular petting zoo.
The Ekka will boast more than 400 showbags, an upgrade from its humble beginnings almost 150 years ago.
Back in 1876, the first Ekka showbag contained only coal.
