Milan Fashion Week FW24 took place from February 20 to February 26, 2024, showcasing a total of 58 collections and 2,742 looks. Among the standout shows were those by Prada, Bottega Veneta, and Moschino.
At Moschino, new designer Adrian Appiolaza impressed with a collection that paid homage to the iconic Franco Moschino, featuring slogans and smiley faces that pleased brand loyalists. Bottega Veneta's Matthieu Blazy excelled in elevating everyday garments to new heights in his third outing for the brand.
Prada, led by Mrs. Prada and Raf Simons, made a statement with their FW24 collection, starting with a focus on bows. Mrs. Prada, at 74 years old, demonstrated her continued relevance in the fashion world.
Pale blue emerged as a key color trend in Milan, offering a cheerful option for winter wardrobes. The runway featured various pale blue looks, from leather shirt dresses to jumpsuits and wool midi-length dresses.
Olive green was another prominent color choice, reflecting a military influence and providing an alternative to black in many garments. Olive green pieces ranged from maxi dresses to wool tunics paired with leather accessories.
Intense red made a bold statement on the runways, symbolizing passion and emotion. Red pieces included cotton knit polo shirts, mohair corset-style tops, and leather knee-length dresses.
Black leather was a dominant fabric choice in Milan, used to create voluminous shapes, especially at the shoulder. Designs featured black leather dresses, coats, and skirts paired with various accessories.
Texture played a crucial role in the collections, offering consumers coziness and comfort in cocoon shapes. Designers experimented with fabric mixes and contrasting textures, such as tweed with embroidered silk and cable-knit sweaters with ruffled wool skirts.
Milan Fashion Week FW24 showcased a diverse range of colors, fabrics, and textures, highlighting the creativity and innovation of the designers who participated in this prestigious event.
