Mikel Arteta has declared that Arsenal are the 'biggest football club in England', as he outlined his vision for his tenure at the Emirates Stadium.
The Spaniard was unable to lead the Gunners back to winning ways in his first match on Boxing Day, drawing 1-1 with Bournemouth, and is now preparing for his first home game - a London derby against Chelsea.
Victory for Arsenal would reignite their push for a top-four finish but defeat would see the North London side slip to 11 points behind the Champions League places, as well as sitting in the bottom half of the table for New Year.
However, Arteta believes that the club's stature is the biggest in the country and outlined his vision to make the Emirates Stadium a fortress.
"We are the biggest football club in England, and we have to play a little bit with that arrogance, that belief. This stadium has to create fear again," he told Sky Sports.
"I used to hate coming here as an opponent, and we need to use that power. The opponent must be uncomfortable playing here. We need to recover here.
"It was incredible to play here as an Arsenal player. It's one of the most beautiful, exciting stadiums in the world.
"When this crowd gets going, and you feel them right behind the team, it's an incredible place.
"The moment you jump into this football club, you feel the pressure attached to playing here.
"The demands is to win, win trophies, to win every three days, be better than your opponents.
"Those are the standards here, and it can't be anything different. It doesn't matter what happened in the past.
"When you have the crowd with you, it's confidence, it's belief, you feel protected. You take the handbrake down, and you feel the gas coming out of your veins. You feel big. You can control the situation.
"This club deserves nothing else but excellence. It deserves the best every single day.
"Everyone who jumps through that door needs to realise that is what we're going to be requiring."
