Mike Brown was formally introduced as the New York Knicks' 32nd head coach in franchise history from Madison Square Garden on Tuesday afternoon. The 55-year-old sounded excited throughout his 20+ minute press conference—and at one point expressed the clear goal the franchise has for his tenure.
"Our goal—starting with Mr. [James] Dolan, to Leon [Rose], to the players, all the way down to the fans—is to build a sustainable, winning culture that produces championships," said Brown.
"Our goal - is to build a sustainable winnable culture that produces championships" - Mike Brown pic.twitter.com/Iatg7ClNEs
— EverythingKnicks (@EverythinKnicks) July 8, 2025
"That's why I'm here," he continued. "I'm fortunate to know what it takes to create that success. A lot of hard work, a high level of commitment and a focus on today."
Brown has plenty of experience manning an NBA sideline throughout his time in the Association, having had head-coaching stints with the Cleveland Cavaliers (twice), Los Angeles Lakers, and most recently the Sacramento Kings. The 55-year-old is a two-time NBA Coach of the Year (2009, '23), and has also won four NBA Finals as an assistant with the San Antonio Spurs (2003) and the Golden State Warriors (2017, '18, '22).
He now takes over a Knicks team fresh off of their first Eastern Conference finals appearance since 2000, while also yearning for their first NBA title since 1973.
More NBA on Sports Illustrated
This article was originally published on www.si.com as Mike Brown Has Clear Goal in Mind As Head Coach of New York Knicks.
