"Mike Rowe knew he needed a catchy name for his Web-site design company. 'Since my name is Mike Rowe, I thought it would be funny to add 'soft' to the end of it,' said Rowe, a 17-year-old computer geek and 12th-grade student in Victoria, B.C. ... 'I didn't think they would get all their high-priced lawyers to come after me'," reports AP.
Comment: Presumably Microsoft's Canadian lawyers, Smart & Biggar, are just doing their jobs, guv, and it is every corporation's policy to try to prevent mis-use of its name, but someone in Redmond should wake up and stop this blooming stupidity. Even if Microsoft starts back-pedalling fast, it's still a PR disaster far more costly than any conceivable benefit. Meanwhile you can follow the saga first hand at http://www.mikerowesoft.com/.
