This, I am reliably assured, is one of the first images from an extensive new Microsoft ad campaign designed to tackle what the company describes as an inaccurate perception of Vista, its newish operating system.
As spotted by eagle-eyed Ed Bott on ZDNet, this is the beginning of a $300m ad campaign previewed at Microsoft's Global Exchange conference last week. As he says "aligning its most vocal Vista critics with the Flat Earth Society is a clever way to get people's attention".
Apple's PC versus Mac ads have done some real damage to Microsoft's cool kudos. I know there are cool people at Microsoft (hell - I've even met some of them) but those ads brilliantly play on long-running stereotypes about geeks. Going old school and landscapish is rather charming, and a good come back.
