The rumours started last month that Microsoft would be introducing some kind of rewards system connected with achievement points. Now the corporation has announced The Old Spice Experience Challenge, in partnership with the gentleman's fragrance, which requires participants to increase their gamerscores by 1500 points between February 12 and April 12. Sadly, it's only open to US players and they must register here before the challenge commences. A total of USD500,000 in prizes is up for grabs including copies of the Xbox Live Arcade game Contra and Old Spice t-shirts. And for people who fail the challenge? Two Old Spice t-shirts! Ba boom!
Take my wife. Please.
In other Microsoft generosity news (could this become a regular?) the company has announced that it'll be sharing the revenue from in-game ads with the developers of casual games that appear on MSN.
"Casual game developers traditionally operate on a limited revenue model, typically receiving a set fee from downloadable titles or a small royalty associated with game subscriptions. Now, by sharing in-game advertising revenue, we are allowing a more diversified business model that gives our partners more resources to create new, innovative titles for the 13 million people we see every month on MSN Games," explained Chris Early, studio manager for Microsoft Casual Games, benevolently.
