I wonder how significant this tie up between MS and Disney is? On the one hand, it looks like a typically dreary "non-exclusive" corporate marriage, the kind of thing that promises much and delivers little. On the other it looks like a huge boost for Microsoft's Windows Media format; one that guarantees some of the most loved cinematic content around is encoded in that format.
Once people had talked of Apple one day selling Disney's content, presumably using a version of QuickTime, through a kind of iTunes music store for film - an iMovie video store? That looks much less likely now. I wonder if Apple lost any hope of that deal, albeit indirectly, when Steve Jobs' other company - Pixar - decided it was going to part company with Disney? If so, it's Apple's first mis-step in the digital media race - and potentially, it's quite a serious one, given the company is essentially betting its future on it.
