Michigan State is working on a huge deal that would allow players to use Michigan State logos, trademarked branding, and more in their NIL deals. This deal would open up an array of options for student athletes in their future NIL deals.
A report states that The Brandr Group will bring this ability to Spartan student athletes through a Group Licensing Program.
Michigan State announces its working with The Brandr Group to allow athletes to use MSU’s athletes to use trademarks/logos/etc. in NIL deals. pic.twitter.com/egSnxiOXkS
— Stephen Brooks (@StephenM_Brooks) August 27, 2021
This is an attractive program, as businesses will be more eager to sign Spartan athletes due to now being able to use the Michigan State licensing along with the players brand.
