As of today, the NCAA has finally allowed college athletes to benefit off of their name, image, and likeness, and Michigan State players were quick to take advantage of their newfound freedom, and some are doing so in fun ways.
Exhibit A: Keon Coleman and a slew of other MSU football and basketball players were paid by Matt Sheehan and Wil Hunter to promote their Locked on Spartans podcast.
“Listen to the Locked On Spartans podcast.
I have no idea what it is but they paid me to tweet about it.” @Sheehan_Sports y’all go check it out.
— Keon (Quick 6 🤡)Coleman✨🃏 (@keoncoleman6) July 1, 2021
Hilariously, they also paid Rocky Lombardi to promote an episode they are doing with him:
This is a paid tweet to tell you that my interview for Monday’s Locked On Spartans episode went great.
Again, I was paid to say this. https://t.co/rf9Z0PBXdN
— Rocky Lombardi (@rocky_lombardi) July 1, 2021
Matt Coghlin also promoted the podcast before putting out a funny tweet declaring that ‘business is open’:
This is a paid tweet to tell you to listen to the Locked On Spartans podcast. I've never listened to it, but I’m sure it’s not terrible.
— Matthew Coghlin (@MatthewCoghlin) July 1, 2021
Business is open… and business is BOOMING! DM me if you want to promote your brand! 💼 #NIL https://t.co/zzARihQIOg pic.twitter.com/ywPAwkaM6N
— Matthew Coghlin (@MatthewCoghlin) July 1, 2021
Jayden Reed was on Instagram promoting The 2nd String, a Detroit-based clothing store:
Jayden Reed partnering with The 2nd String, a clothing store based in Detroit. pic.twitter.com/7fMcvut6h2
— Matt Charboneau (@mattcharboneau) July 1, 2021
Open to all opportunities pic.twitter.com/Ig7uO4OMbB
— ™️ ¹ᵏ (@Tremosley_) July 1, 2021
🙏🏾🙏🏾🙏🏾🙏🏾 pic.twitter.com/8XZ3qROeEH
— spencer brown (@s_brown55) July 1, 2021
