Michael Bloomberg's 2020 presidential campaign secured a 60-second advertising spot during the Super Bowl on Feb. 2 at a likely cost of at least $10 million, the New York Times reports.
Why it matters: The buy highlights Bloomberg's massive spending power, as the billionaire continues to pump millions of dollars of his own into his campaign.
- He has already spent $170 million on ads this election cycle, according to Advertising Analytics.
What we know: A campaign spokesperson says the ad's "biggest point is getting under [President] Trump's skin."
- "The ad is part of Mike’s strategy of running a national campaign that focuses on states where the general election will be decided, parts of the country that are often overlooked," said Michael Frazier.
- The campaign says the slot will be filled with a never-before-aired commercial and will air in all 50 states.
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