Michael B Jordan apologises after cultural appropriation accusations
(Picture: AFP/Getty Images)Hollywood A-List Michael B Jordan has promised to rename his brand of rum following allegations of cultural appropriation.
Nicki Minaj branded the name “offensive” as she led the critics flooding social media.
The Creed star, 34, took to his Instagram story on Tuesday to assure fans he had heard their concerns and he is “in the process of renaming” the rum.
Jordan launched the J’Ouvert liquor earlier this month but was met by a backlash over the name.
J’Ouvert is a carnival that celebrates Caribbean culture and has links to the emancipation of slaves in the 19th century.
Critics of California-born Jordan said he appeared to have no links to the region.
Black Panther star Jordan, who last year was named People magazine’s sexiest man alive, apologised for the incident.
He wrote on his Instagram Story: “I just wanna say on behalf of myself & my partners, our intention was never to offend or hurt a culture (we love & respect) & hoped to celebrate & shine a positive light on.
“Last few days has been a lot of listening. A lot of learning & engaging in countless community conversations…
“We hear you. I hear you & want to be clear that we are in the process of renaming.”
Jordan added: “We sincerely apologise & look forward to introducing a brand we can all be proud of.”
Superstar rapper Minaj, who was born in Trinidad and Tobago, shared a post explaining why the name was important to people from the Caribbean and called on Jordan to make a change.
She wrote: “I’m sure MBJ didn’t intentionally do anything he thought Caribbean ppl would find offensive— but now that you are aware, change the name & continue to flourish & prosper.”
