Though Metro's managing director, Linda Grant, told me earlier this month that the free paper could not expand into other cities lest it diminish "the quality of the audience", it made its debut yesterday on the streets of Aberdeen.
Some 5,000 copies of Metro are being distributed at the city's railway stations and its main bus depot as part of Metro's partnership with Trinity Mirror, which oversees the paper's production in Scotland.
Presumably, Ms Grant - who hails from Scotland herself - didn't have the well-to-do people of the so-called "oil capital of Europe" in mind when she spoke to me.
Update 12.30pm: (In fact, she points out that the expansion is a reallocation. The overall number of copies distributed in Scotland will not change. When we met for the interview, the Aberdeen plan had already been agreed, hence the oversight).
The move means - to quote Denise West, commercial director of Trinity Mirror's Scottish division - that advertisers will now be able "to instantly connect with young, affluent commuters who work and play in Scotland's four main cities."
Metro Scotland has long been available in Glasgow, Edinburgh, Dundee and the "fifth city" of Perth.
Free papers are also reporting success elsewhere in Europe. Thanks to the frees, there are 12% more papers distributed in France now than 15 years ago.
While paid-for circulation dropped from 8.8m in 1995 to 7m in 2011, free distribution increased almost every year since 2002. It now stands at 2.7m.
In Denmark, free papers have the highest readership in the country.
Sources: Newspaper Innovation: (1), (2), (3) /AllMediaScotland
