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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

Metro Int shakes up editorial team

Metro International is creating a centralised "content agency" to increase original content across its international editions. This will strengthen the editorial team, says the company's ceo, Per Mikael Jensen.

He explains: "They will be working with content, but not so much news as news tends to be local. Rather they will be looking at issues that are truly global such as environment, health, beauty and celebrity.

"When competing in the freesheet market you need to make sure you are the paper people pick up first. To accomplish this you need quality. What we are doing is adding content that it will be difficult for our competitors to get, simply because we can offer a truly global newspaper audience." (Via Kristine Lowe/journalism.co.uk)

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